This ad is showing that Jeeps can pretty much go anywhere and people love to go to the beach, so why not go get a Jeep and go to the beach? I know I would love to do the that, so the ad itself has already got me sold. I like the proximity of this picture from the float then it goes down to the surf boards in a order of tallest and in the middle short and then back up to tall to meet the sign after. I love the ocean picture behind it. It is very eye catching along with the mountain behind it. The alignment goes good because of the surfboards and the mountain in the background. There is not much repetition here except for the design on the surfboards. The contrast is great because it has a sunny/ cloudy sky to say that the jeep can handle anything, also the water because the Jeep can go through water and the mountains in the background because who doesn't want to go four by fouring up in the mountains on a nice spring day.